Tuesday, 8 October 2013

Star Image

 Although the words "Pop Performer" and "Pop Star" have become interchangeable, they are not the same in media terms- Pop stars have  an persona or Identity which is not restricted to their musicianship. A star has an image which becomes a readily recognised sign used in many forms of media. Richard Dyer Said that stars are images, and not real people, constructed as with any other aspect of fiction out of a range of materials. They're made and shaped to appeal to audiences, to generate revenue for record companies.
 Stars will often represent shared cultural values and attitudes, and promote particular ideologies. A star's "Star Quality" is enhanced depending on the audience's interest in these values. They provide audiences with ideas of what people are meant to be like- How to act, look, etc.
 
 A Star Image Motif is something reoccurring throughout an artist's work, in order to create a brand. A Motif could be an Icon, an Image, perhaps a Font.
 
 
 

 
 Let us use, for example, Less Than Jake, a Ska/Punk Band. Above is two album covers, and a poster. All of them have a very colourful, cartoon-y style, which spreads across the majority of their products and merchandise. It also often uses the same colours and same font for the title of the band, shown below. 
This makes the band's style more recognisable, as it's plastered across all their media forms. They also usually use their logo on some of their products, in the same way. A similar design (a man holding a figure) is also used for the above poster, although it's been played around with.


 
And in other merchandise, they just use the fist from the logo, with the figure inside. It's still recognisable, and has the band's name on the front. T-Shirts and merchantdise is a fantastic way of getting publicity for a band.

 
 
 
 Here's another little example
 
 

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